European Media Landscape and Policies | EUJ 202

Instructor: Kaitatzi Sophia

Course Description

The course analyzes EU/broader European media landscape as part of global communications. It distinguishes old from new, analogue from digital, local/regional/national vs. global, and dominant media from the plethora of Small and Medium Size Enterprises (SMES) of media organizations and outlets struggling to sustain a position in ‘mainstream media habitats’. It elaborates on the rising threat of ‘segmentation of publics’ which endangers journalism as such. Furthermore, it charts out relevant policy processes and approaches that resulted in existing media structures and discusses policy premises for sustainable and democratic media regimes.


Course Objectives

  • Understand the concept of shaping and changing media landscapes
  • Grasp the concept of media policy for the public interest or against it
  • Distinguish media policies / strategies for private/partisan/profit interests
  • Link the structure, form and content of any media landscape with communication policy-making or its default


Learning Outcomes

  1. Apply definitions and key concepts such as media landscapes, media-policy and strategy practically
  2. Ability to analyze, compare, evaluate diverse media landscapes in time / space
  3. Ability for critical pro-et-contra-analysis and ‘cost/benefit evaluation’ of public interest versus private/partisan interest policies
  4. Ability to construct principled ‘policy design’ for diverse policy actors


Class/Learning activities

Lectures, role simulation workshops, group work, in-class presentations, in situ study-visits, literature study, written assignments.



Type of work Description Hours
Lectures Thirteen 3-hours lectures 39
Role Simulation Group work Coordination of role acting in group work 20-25
Independent study Study of required and optional literature 40-45
Research Off- and Online research 35-40
Written assignments-Presentations Written assignments

  1. essay of 3.000 plus-minus (500 words)
  2. in-class oral presetations, argumentation and defense e.g. of suggested policy
Total workload 254-289



Type of assessment Learning outcome Impact on final grade Date of assessment
Participation in group work and discussion 1-2 20% Regularly
Oral presentation of written assignment 1-5 20% 8th-12th week
Simulation of role workshop assignments 3-4 30% 5th-8th week
Written assignment (essay) 1-5 30% 12th week


Required Reading

Chakravartty Paula & Sarikakis Katherine, (2006), ‘Media Policy and Globalization’, London, Palgrave-Macmillan

Kaitatzi Whitlock Sophia, (2005), ‘Europe’ Political Communication Deficit’ Burry St Edmunts, Arima Publishing

Kaitatzi-Whitlock Sophia, (2013), ‘Changing Media Ontology and the Polity’, Chapitre 1, en ‘Nouvaux Ecrans, Nouvelle Regulation?’, M. Hanot & J-P Docquir (eds), Bruxelles, Larcier

Mansell Robin & Marc Raboy, (2010), The Handbook of Global Media and Communication Policy, (eds), London, Willey-Blackwell

Papathanassopoulos Stylianos & Ralph Negrine, (2010), Communications Policy: Theories and Issues, (eds), London: Palgrave Macmillan.


Addtional Essay-wrtiting supporting Reading List

Baldi Paolο& Uwe Hasebrink, (2007), ‘Broadcasters and Citizens in Europe: Trends in Media Accountability and Viewer Participation’, (eds), Bristol, Intellect Books

Deuze, M. (2003) ‘The web and its journalisms: considering the consequences of different types of newsmedia online’, New Media and Society, Vol 5(2), 203-230

Hall, J. (2001) Online Journalism: A Critical Primer. London: Pluto.

Hallin Daniel & Paolo Mancini, (2004), ‘Comparing Media systems: Three Models of Media and Politics, Cambridge, Cambridge University Press

Jones J., and Salter, L. (2011) Digital Journalism. London: Sage.

Kaitatzi-Whitlock Sophia, (1996), Pluralism and Media Concentration in Europe: Media Policy as Industrial Policy’, European Journal of Communication, Vol. 11, Sage, London.

Kaitatzi-Whitlock Sophia, (1997), ‘The Political Economy of the Media at the Root of the EU’s Democracy Deficit’, 1st chapter in ‘Democracy, Media and European Culture’, Ib Bundebjerg & Peter Madsen, (eds), Bristol, Intellect Books.

Kaitatzi-Whitlock Sophia, (1997), ‘The Privatizing of Conditional Access Control in the European Union’, Communications and Strategies, No. 25, 1st quarter 1997, IDATE, Montpellier, France.

Kaitatzi-Whitlock Sophia, (2014), ‘E-Waste, Human-Waste, Infoflation’ in Maxwell Richard et al. (2014), ‘Media and the Ecological Crisis’, New York, Routledge.

Papathanassopoulos Stylianos & Ralph Negrine, (2011), European Media: Structures, Politics and Identities, Cambridge, Polity Press

Pavlik, J. v. (2001) Journalism and New Media. NY: Columbia University Press.

Picard, Robert G.(2000): Changing Business Models of Online Content Services – Their Implications for Multimedia and other Content Producers, The International Journal on Media Management, Vol. 2 (2) http://www.mediajournal.org/modules/pub/view.php/mediajournal-52

Terzis, George, (2007), ‘European Media Governance: National and Regional Dimensions’, (ed.), Bristol, Intellect Books

Wasko Janet, et al. (2011), ‘The Handbook of Political Economy of Communications’, (eds), London, Willey-Blackwell

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