About This Course
The course provides an overview to health communication research. Its primary goal is to discuss how communication can change health risk behaviors. It has a theoretical and a practical focus. Theoretically, it employs a psychological perspective by focusing on the psychological processes underlying the formation and change of health-related attitudes and behaviors. Theories are conceived as the essential tools we use to implement successful communication campaigns. Practically, the course employs an empirical approach to evaluation of health communication: students will design an empirical study, collect and analyze data, and write up a paper on a health communication issue, which, unavoidably this year, will be the COVID-19 pandemic.
- Understand the concepts and theories of health communication.
- Understand the processes through which media affect health behaviors
- Understand the design of health campaigns
- Understand the obstacles that health campaigns face
- Define core concepts and theories of health communication.
- Identify different kinds of health communication effects.
- Explain the processes underlying health communication effects.
- Analyze and synthesize relevant research
- Write about health communication campaigns.
Lectures, group work, in-class presentations, independent study, written assignments.
|Type of work||Description||Hours|
|Lectures||Thirteen 3-hours lectures||39|
|Independent study||Study of class materials and readings||40-50|
|Readings presentation||Presenting and leading a discussion on three relative topics||45-60|
|In-class presentation||Conference type presentation of final paper||10-20|
|Final paper||Design of a health communication campaign (3.000-3.500 words)||110-120|
|Type of assessment||Learning outcome||Impact on final grade||Date of assessment|
|Participation in group discussion||1-2||10%||On a regular basis|
|Reading presentation||1-3||30% (3X10%)||On a regular basis|
|Written assignment (final paper)||3-5||50%||13th week|
- Hornik, R. (Ed.). (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Erlbaum.
- Rice, R. E., & Atkin, C. K. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage.
- National Cancer Institute. (2001). Making health communication programs work. Available online at: http://www.cancer.gov/pinkbook
- Crano, W. D., & Burgoon, M. (Eds.) (2002). Mass media and drug prevention: Classic and contemporary theories and research. Mahwah, NJ: Erlbaum.
- Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2004). Health behavior and health education: Theory, research, and practice (4th ed.). San Francisco: Jossey-Bass.
- McKenzie, J. F., Neiger, B. L., & Smeltzer, J. L. (2005). Planning, implementing & evaluating health promotion programs (4th Ed.). San Francisco, CA: Pearson.
- Thompson, T. L., Parrott, R., & Nussbaum, J.F. (Eds.) (2011). The Routledge handbook of health communication. Mahwah, NJ: Routledge.
- Witte, K., Meyer, G., & Martell, D. P. (2001). Effective health risk messages: A step-by-step guide. Newbury Park, CA: Sage.