About This Course
Course Description
The course aims at giving students the essential knowledge on digital audiovisual content production and publishing to the new media environment. It involves the development of creative thinking along with lecturing the basic principles in audiovisual production. Sound and image fundamentals, hearing and vision aspects are deployed initially, followed by composition essentials and editing theory and techniques for both audio and video. Capturing equipment and software applications related to audio and video content are used presenting the different ways they may be used in order the final
outcome to be reached. The students work hands-on in the laboratory, produce content and make it presentable over various platforms, such as broadcast TV channels, media sharing services (Youtube, soundcloud, etc.), live streaming services (UStream, etc) or social networking (Facebook, Google+, etc) and microblogging (Twitter).
Course Objectives
- Present and explain the basic characteristics of audio and video signals from the point of recording to the final production.
- Improve the technical judgment criteria for radio and television production evaluation.
- Analyze the different technical specifications of the various content types derived by the use of diverse equipment along with the need for multi-platform presentation.
- Through individual and team practicing methods for digital audiovisual production and publishing both traditional and New Media demands are examined.
- Analyze, understand and exploit new digital content production collaborative models in both freelancers and media organizations.
Learning Outcomes
- Enhance creative thinking and practicing in audiovisual production.
- Understand the digital formats of audio and video signals.
- Define the core technologies used for digital audiovisual content production and publishing.
- Comprehend the various characteristics of audiovisual productions in accordance with the publishing media (broadcast radio and TV channels, Web Radio and TV, etc.).
Class/Learning activities
Lectures, tools and services presentations, laboratory exercises and demos, content production projects.
Workload
| Type of work | Description | Hours |
| Lectures | thirteen 1-hour lectures | 13 |
| Laboratory exercises | thirteen 2-hour exercises | 26 |
| Laboratory preparation | Study of material related to tools and services | 26-39 |
| Section projects | 2 section projects (audio, video) | 40-50 |
| Final content production project | Group work in major production project | 150-160 |
| Total workload | 255-288 |
Assessment
| Type of assessment | Learning outcome | Impact on final grade | Date of assessment |
| Participation in group discussion | 10% | 1st-12rd week | |
| Laboratory exercises | 20% | 2nd – 9th week | |
| Section projects | 30% | 4th, 7th, 10th week | |
| Final project | 40% | 13th week |
Recommended Texts
- Vaughan, T. (2014). Multimedia: making it work. 9th Ed., McGraw-Hill Osborne
Media. - Owens, J. & Millerson, G. (2012). Video Production Handbook 5th Ed., Focal Press
- Miller, Carolyn Handler (2014). Digital storytelling: A creator’s guide to interactive entertainment, Taylor & Francis.