This course provides students with a broad understanding of the global Tourism and Hospitality sector, the latest trends in the travel industry, and the role of storytelling in destination branding and digital marketing. It also focuses on the challenges, crises, and global issues that affect tourism in the post-pandemic era and explores the impact of storytelling on awareness raising and attitude change for responsible tourism and sustainable travel behavior. The course offers a combination of theory, case studies, assignments, hands-on activities, and group projects aiming at exploring new forms of travel communication through digital media.
In-class presentations- workshops, discussions, case studies, literature study, assignments, final project.
| Type of work | Description | Hours |
| In-class activities, lectures/presentations and experiential tasks | Thirteen 3-hours | 39 |
| Research and literature review for discussion topics | Online research and preparation for discussions | 30 |
| Independent study | Study of the suggested literature | 40-45 |
| Project based group work | Small creative in class group tasks | 20-25 |
| Digital Media storytelling project | Final project hands on | 100-110 |
| Total workload | 229-249 |
| Type of assessment | Learning outcome | Impact on final grade | Date of assessment |
| Participation in discussion topics | 1,3 | 10% | Weekly |
| Presentation of creative tasks and experiential exercises | 1,2,3 | 20% | 3th-12th week |
| Written assignment | 1,3 | 20% | 8th-9th week |
| Final Project | 1,2,3 | 40% | 9th-12th week |
| Presentation of the Final Project | 1,2,3 | 10% | 13th week |
Content template generated by the Quality Assurance Unit (MODIP) of AUTh
