Instructor: Vassilis Vamvakas
The course aims to introduce students to the conceptualization, design, and difficulties of qualitative research methods used in media and communication studies, including participant observation and digital ethnography, depth interviews, focus groups, historical analysis, discourse, thematic, visual and content analysis.
- Develop an attitude of exploring inquiries, innovation and creativity, concerning the fields of journalism and popular culture
- Develop critical thinking skills to assess ideas, acquiring research skills, synthesizing knowledge across disciplines and applying academic knowledge to personal experiences throughout the media world.
- Develop research abilities through implementing qualitative methodological tools for investigating either the production/content of mediated messages or the audience responses to them.
- Familiarize with the logic, design, and pitfalls of qualitative research in media and communication
- Apply general principles of qualitative analysis to accomplish and evaluate research in media and communication
- Associate major techniques of qualitative analysis to concrete research topics of interest.
Lectures, group work, in-class presentations, literature study, written assignments.
|Type of work||Description||Hours|
|Lectures||Thirteen 3-hours lectures||39|
|Independent study||Study of compulsory and optional literature||40-45|
|In Class presentation||review essay (2000 words)
analyzing selected works
|Research||Choice of a research subject and a methodology to apply||20-25|
|Written assignments||full-length research essay
qualitative research methods (3000 words)
|Type of assessment||Learning outcome||Impact on final grade||Date of assessment|
|Participation in group work and discussion||1-2||20%||Regularly|
|In Class presentation||1-2||30%||8th-12th week|
|Written assignment (essay)||2-3||50%||12th week|
- B. Jensen & N. W. Jankowski (Ed.). (1991). A Handbook of Qualitative Methodologies for Mass Communication Research. London: Routledge
- Babbie, (2013). The basics of social research (6th ed.). Belmont, CA: Wadsworth/Cengage Learning
- K. Denzin & Y. S. Lincoln (Ed.) (2017). The SAGE Handbook of Qualitative Research (5thEdition). Sage Publishing
Rose, G. (2001). Visual Methodologies. London: Sage Publications
Larissa Hjorth, Heather Horst, Anne Galloway, Genevieve Bell (2017). The Routledge Companion to Digital Ethnography. NY: Routledge
- Bloor, J.Frankland, M. Thomas, K. Robson, K. Stewart (2001). Focus Groups in Social Research. London: Sage
- P. Gee An introduction to discourse analysis : theory and method (2011). NY : Routledge.
- Merrigan & C. L. Huston, (2008). Communication research methods. Oxford University