The course aims at providing students the essential theoretical knowledge and technical skills on multimedia projects implementation and management, using state of the art production, editing and authoring techniques. Starting from the conception of a creative idea until the formulation of a technical project plan, basic terms and definitions along with production methodologies and development models are deployed. Emphasis is given to the specific characteristics and also to the medium that is suitable for each content type. The students work hands-on individually and in groups in the laboratory, with practical exercises that include animated material and interactive multimedia content and make it available through various technologies. These utilities may include HTML, blogs, CMS (WordPress, Wix, etc.), media processing, authoring and sharing services (YouTube, SoundCloud, etc.), social networking and (Facebook, Google+, Twitter etc.).
- Explain the technological evolution by analysing content and application specifications.
- Examine the similarities and the differences along with the content production-distribution-consumption chain between traditional media, electronic mass communication (both analog and digital) and New Media Services (Web 2.0 and beyond).
- Analyse, understand and exploit new digital content production collaborative models in both freelancers and media organizations.
- Comprehend multimedia content production, pre- and post-processing tools, multimedia authoring and media assets integration.
- Understand multimedia application packaging and distribution strategies.
- Understanding the role of multimodal digital content and its metadata in the New Media landscape towards the transition to the Semantic Web (Web 3.0 and beyond).
- Acquire the demanded technological know-how and skills in order to fully exploit the potentials of New Media in digital content production, authoring, sharing, accessing and interacting, including augmented documentation through semantic tagging.
- Comprehend and adapt with the new digital content production roles in both media organizations and UGC models.
Lectures, tools and services presentations, laboratory exercises and demos, multimedia production projects.
|Type of work||Description||Hours|
|Lectures||thirteen 1-hour lectures||13|
|Laboratory exercises||thirteen 2-hour exercises||26|
|Laboratory preparation||Study of material related to tools and services||26-39|
|Section projects||2 section projects: 1) Designing & Prototyping, and 2) Media assets production / selection||40-50|
|Final multimedia production project||Integrated multimedia production project, including authoring, publishing and dissemination||150-160|
|Type of assessment||Learning outcome||Impact on final grade||Date of assessment|
|Participation in group discussion||10%||1st-12rd week|
|Laboratory exercises||20%||2nd – 9th week|
|Section projects||30%||4th, 7th, 10th week|
|Final project||40%||13th week|