This course studies issues related to digital content production for new media. Specifically it deals with the production of text, image, audio and video content. Emphasis is given to the specific characteristics and also to the medium that is suitable for each content type. The students work in the laboratory, produce content and make it available over various platforms. These platforms may include blogs, CMS (WordPress, etc.), audiovisual content and metadata processing including online environments and media sharing services (Youtube, soundcloud, etc.) live streaming services (UStream, etc) or social networking (Facebook, Google+, etc) and microblogging (Twitter).
- Analyze the ICT evolution that allowed user generated content (UGC) models to be rapidly deployed in the Web 2.0 era.
- Present and analyze the basic characteristics, the different needs and technical specifications of the various content types.
- Understand the capabilities and the limitations of Internet technologies and services with regard to online multimodal content production and sharing.
- Explain the technological evolution, the similarities and the differences along the content production-distribution-consumtion chain between traditional media, electronic mass communication (both analog and digital) and New Media Services (Web 2.0 and beyond).
- Understand the role of interactive multimedia in the new Web 3.0 era.
- Analyze, understand and exploit new digital content production collaborative models in both freelancers and media organizations.
- Define the core technologies of digital (multimedia) content production.
- Comprehend the special characteristics of multimodal digital content and its metadata in the New Media landscape towards the Semantic Web.
- Acquire the necessary technological knowledge in order to fully exploit the potentials of New Media in digital content production, sharing, accessing and interacting, including online collaborative editing, processing and semantic tagging
- Comprehend and adapt with the new digital content production roles in both media organizations and UGC models.
Lectures, tools and services presentations, laboratory exercises and demos, content production projects.
|Type of work||Description||Hours|
|Lectures||thirteen 1-hour lectures||13|
|Laboratory exercises||thirteen 2-hour exercises||26|
|Laboratory preparation||Study of material related to tools and services||26-39|
|Section projects||3 section projects (text and picture, sound, video)||40-50|
|Final content production project||Group work in major production project||150-160|
|Type of assessment||Learning outcome||Impact on final grade||Date of assessment|
|Participation in group discussion||10%||1st-12rd week|
|Laboratory exercises||20%||2nd – 9th week|
|Section projects||30%||4th, 7th, 10th week|
|Final project||40%||13th week|
Vaughan, Tay. Multimedia: Making it work. 8th Ed., McGraw-Hill, 2011.